In 2021, the key factor influencing revenue was the completion of two major projects:
- Delivery and successful implementation of the Nexign solution for UCELL (COSCOM LLC), a leading operator in Uzbekistan.
- Completion of the development and implementation of the Unified Automated Billing System for Rostelecom PJSC, a leading operator of the Russian telecom market.
Also in 2021, the first phase of the delivery and implementation of the Nexign BSS solution for Kcell JSC, the leading cellular operator in the telecom market of Kazakhstan, was completed.
The introduction of incentives for IT companies has reduced the cost of social contributions and income tax. This had a positive impact on the company’s net profit.
Pinnacle Events 2021
Working with Associations and Awards
Nexign is an active member of leading industry associations, including TM Forum, SAMENA and RUSSOFT. Interaction with a community of experts and representatives of the largest and most influential players in the market enables Nexign to take an active part in the development of the industry and act at the forefront of cutting-edge trends.
In April 2021, Nexign took part in the SAMENA Leaders’ Summit. In the course of discussion, representatives of market leaders shared views on the prospects for the development of 5G innovations in various industries, including those that are important for economic recovery and returning to normal life after the pandemic.
On June 5, Igor Gorkov told the guests of the St. Petersburg International Economic Forum (SPIEF) about the role of telecommunications in this process, and how IT companies can help operators transform their business for improving efficiency. The conversation was a part of an IT breakfast organized by the RUSSOFT Non-Commercial Partnership of Software Developers.
On June 7, 2021, Maxim Nartov, Nexign Chief Business Officer, and Vitaly Lyaper, Architect at MegaFon, spoke at the “Achieving the agility needed to compete in a hyper connected world” session at TM Forum Leadership Summit MENA. Based on Nexign experience in creating an open ecosystem that supports the expansion of MegaFon portfolio of services through partner products, the experts explained which software development technologies and methodologies would help achieve business agility.
Nexign Chief Customer Officer
Products and Services
Nexign brings systems harmonization and empowers communications service providers (CSPs) with the balance of flexibility and high performance to accelerate time to market for innovative products and boost profitability. Addressing the need for a personalized customer experience and maximized revenue generating capabilities, Nexign offers a comprehensive suite of modular convergent solutions that help operators improve their business agility.
Supporting transformation journeys, Nexign helps operators gain on digital ecosystems and monetize investments in 5G and IoT infrastructures. In addition, Nexign enables CSPs to keep pace with the business evolution by aligning cross-organizational processes with digital transformation through advanced products for employee experience.
Nexign is committed to providing superior technology and expertise to our customers based on decades of experience in transformation projects for operators of all stripes across 14 countries.
We closely collaborate with our customers to forge reliable partnerships and ensure sustainable growth in the digital world.
Efforts to Implement Nexign Product Development Strategy in 2021
Nexign is committed to the principles of openness. In accordance with the Open API and Open Digital Architecture Manifesto, Nexign drives development of interoperable components to offer database-agnostic charging and billing systems, which significantly facilitates integration into the CSP’s modern IT landscape.
Leveraging database schema and access to all APIs, Nexign ensures no vendor lock-in. The customer owns the implemented solution and can opt to develop new services independently or along with Nexign’s experts.
A solid digital ecosystem empowered by a leading-edge platform enables the operator to accelerate innovations based on microservices architecture and unlock partner-driven revenue streams. Thus, the operator turns into a full-fledged digital services provider. For example, MegaFon recently launched the MegaFon Plus bundle spinning four partner streaming services. The bundle is available for all users no matter if they are customers or subscribers. The multiple subscription is implemented with the help of products developed on the Nexign Microservices Framework.
Nexign released Universal Digital Billing, an open and scalable product, for next-generation revenue management. Based on microservices architecture and industry standards, the product supports open-source and commercial databases, enabling CSPs to optimize the total cost of ownership. Convergent billing successfully manages any type of services and supports flexible billing settings. Configuration of reference data and rules allows to adjust Nexign Universal Digital Billing to any businesses, including digital content delivery, utilities, power industry, and others.
To support operators’ increasingly digital product portfolio and new business models, Nexign keeps on developing next-generation revenue management solutions. The unified billing platform for all types of customers, services, and payment methods as well as convergent charging, network exposure function, dunning and collection management and other advanced capabilities help benefit from expanded 5G monetization options and various use cases for B2B and B2B2X revenue growth.
5G-powered business scenarios help operators capitalize on the growth of new opportunities and move beyond the traditional markets. Nexign enables early 5G monetization by fully supporting 5G non-standalone rollout for leading CSPs such as Ucell. The newly released NRF and SCP network functions for 5G Core pave the way for the upcoming 5G Charging and Policy Management systems for 5G Standalone and hybrid deployments.
Nexign released a number of cutting-edge products for Employee Experience, such as Neon, a full-fledged enterprise portal and intranet ecosystem supporting the entire cycle of internal communication, recognition, and talent management; Call Center KPI Management, a single portal enabling real-time employee performance management, planning and assessment of workforce training, and quality control tracking; and Backlog & Capacity, a set of tools that optimize IT workflow through shared objectives and effective realignment of resources across teams.
Nexign addresses the market needs for various deployment models by offering both on-premise and cloud-ready solutions. The microservices-based development along with automated CI/CD delivery processes increase CSP business agility and cost-efficiency through continuous product enhancement and the ability to build cloud-native, modular, and scalable products. Moreover, Nexign incorporates its extensive IT expertise to help operators set up their own development process and drive internal innovations based on microservices architecture and DevOps methodology.
Nexign keeps focus on cost-efficiency. Aiming at reducing the total cost of ownership for customers, the company extensively employs open-source technologies and components while minimizing the role of external commercial products in Nexign solutions. Nexign’s products leverage a database-agnostic approach, offering operators the flexibility to choose between open-source and commercial databases. In addition, Nexign takes steps toward increasing hardware efficiency through workload balance and optimization of code and resources.
Digital transformation goes full speed involving both business and organizational processes. More and more companies shift to a hybrid, work-from-anywhere mode of work, set up virtual teams, automate the workplace, and use AI for enterprise purposes. It’s now a business necessity to adapt employees to the digital workstyle and build an ecosystem engaging geographically dispersed teams in common goals and values and enhancing cross-functional interactions. To create a strong modern culture that increases employee engagement, contributes to efficiency and transparency, and ultimately impacts profit is an up-to-date development trajectory.
Nexign continues the development of revenue management capabilities to offer future-proof BSS solutions aimed at open collaboration, 5G opportunities, and partner ecosystem growth. The solutions meet requirements of any network technologies, business models, and deployment schemes. Such an approach enables operators to boost efficiencies and reduce the total cost of ownership.
Next-generation BSS solutions imply the cooperation of multiple teams and partners based on industry standards and specifications, including the ODA and SID. Nexign seeks to build modern solutions facilitating creation of the digital ecosystem and enabling constant innovation through open collaboration. As evidence of conformance to the Open API and Open Digital Architecture Manifesto, Nexign has received a TM Forum certificate. The company is looking to further undergo API certification and develop products in accordance with the modular approach and openness.
Implementing a Marketing Campaign Management Solution for Zain KuwaitWith the growth of the subscriber base and the increase in the number of services, the Middle East telecom operator Zain Kuwait was striving to improve customer loyalty and reduce churn. The operator was looking for a tool to effectively execute marketing campaigns based on audience targeting.
Transforming MegaFon into a Digital Player with an Expanded Partner EcosystemNexign’s primary goal was to support MegaFon’s digital transformation as the company embarked on the journey to become a digital service provider in pursuit of fostering customer experience and boosting revenues in the sluggish telecoms market. To this end, the operator needed to build a solid ecosystem empowered by a leading-edge platform that would allow to accelerate innovations based on microservices architecture and unlock partner-driven revenue streams.
Working in the New Normal
2021 was the second year of the COVID-19 pandemic, which triggered a transition to the so-called “new normal” — the prevalence of remote work both within the company and in terms of collaboration with clients.
In 2021, 97% of Nexign employees continued to work in a partially remote format, when visits to the company office were carried out as needed. Nonetheless, the team managed to maintain a high level of efficiency in solving daily production tasks.
In 2021, the number of employees who chose to work completely remotely increased by 84% in Russian cities such as Vladimir, Vologda, Voronezh, Kazan, Kopeysk, Orel, Orenburg, Surgut, Tver, Ufa, Chelyabinsk, Tomsk, and Cheboksary.
2021 proved that the Nexign team is as successful as ever in an unfamiliar environment. For example, a project was implemented remotely for the largest operator in Uzbekistan, Ucell, since epidemiological restrictions did not allow work to be performed at the client site. Such an innovative solution is unique not only for Nexign and Ucell, but also for the entire CIS telecom market.
97% of Nexign employees continued to work remotely partially
The number of employees who chose to work completely remotely increased by 84% in 13 Russian cities
A new mode of work has come into the picture — temporary remote work from another region (up to 6 months)
More than 40% of employees in 2021 used the new “Remote work from another region of the Russian Federation” option
Nexign develops a corporate culture to improve communication channels to help the team achieve maximum efficiency in any conditions.
In 2021, along with the reduction of coronavirus restrictions, most events have switched to a hybrid model, supporting both face-to-face and online formats. The first post-pandemic large-scale Nexign Open Air sports festival was organized, and numerous live meetings were held with top managers in the cities where the company operates.
The Nexign Heroes 2020 competition was held online, following which the company employees chose the winners in the Team Hero and Project Hero categories, and another Nexigner received a special award from the CEO.
Over 200 nominees competed for awards
Over 1000 people connected to the ceremony broadcast and voted for the nominees online
35 employees were awarded the title of Nexign Heroes
Nexign continues striving to stay an attractive company for IT professionals and create one of the best working conditions on the market.
In 2021, the company continued to extensively develop internal communities. This ensures more efficient operation and helps achieve higher business results. In particular, the Nexign Wise Foxes project was launched to provide a system approach to organizing the company experts’ activities for sharing their expertise within Nexign and beyond. Nexign Tech internal practical blog was launched. It has become a new platform where IT professionals can debate and share their experience in applying best practices. The Nexign Ambassadors club reached a new level of development.
Nexign philosophy implies concern for the comfort and professional growth of every employee in the company. An agile and consistent approach to interaction with personnel facilitated Nexign to ensure the team’s stable performance in 2021, focusing on the professional and personal development of employees and keeping working conditions in line with current realities.
As part of a joint project with one of the leading telecom operators, a unique experience was carried out by merging Nexign staff with more than 500 employees of the operator and longtime client of the company. A smooth onboarding system made it possible to integrate the group of professionals successfully and promptly without negatively affecting business processes.
The comfortable environment in the company and opportunities for professional and personal development have resulted in the fact that more than 50% of employees (excluding the newly merged team) have been working at Nexign for over three years. People of different ages and professions successfully work and realize their potential in Nexign.
According to HeadHunter, Nexign became one of the TOP 50 employers in Russia in 2021
According to Habr and Ecopsy, Nexign entered the TOP 50 most powerful IT employer brands
The Nexign Ambassadors project won bronze at the Silver Mercury awards
Career Planning and Development
A new system for working with the organizational structure has been put into commercial operation. This system made it possible to combine the management of both administrative and functional structures of Nexign.
This decision increased the speed of updating information and its reliability, systematizing the approach in terms of the formation of administrative units and functional teams.
A project was implemented that increased the level of digitalization of resource and task management processes. The result was the modernization of the Atlassian Jira family of products used in the company.
Fault tolerance, speed and efficiency of daily development and support processes have increased.
Cooperation with Universities
- Nexign experts took part in the Eastern Digital Forum Russky MeetUP & Digital Region which is the largest IT event in the region.
- Collaboration plans were mapped out with the Far Eastern Federal University (FEFU), where a special course on SQL is scheduled for the second term.
- We also partnered with the quarterfinal of the World Student Programming Championship, which brought together more than 90 participants at the FEFU venue.
- Case Thursday with Nexign was held at the Boiling Point of St. Petersburg Polytechnic University. Ten teams of first-year students presented a case solution for diversifying the company’s activities.
- We have become a partner of the Peter the Great Case Championship which is held annually at the St. Petersburg Polytechnic University. The students developed sandboxes, RoadMap, and games for the Nexign case.
- We have been a partner of ITMO University for a long time and are glad to see how the student community is developing. This year, a new PRO.ITMO program was launched at the university. This is a project focused on studies, careers and science. Nexign did not stand aside and joined the initiative to talk about opportunities for students within our company.
- The corporate master’s program at ITMO continues its work, where Nexign tutors are responsible for the Telecommunications Software specialization course.
- At the beginning of 2021, 60 students entered the Nexign Bootcamp closed class program.
- In October, we launched a new Nexign Bootcamp online season. This year lectures were held online in different time zones (as streams): Moscow (GMT+3) and Siberia (GMT+7).
- More than 500 students registered for the new stream of open classes.
Corporate Social Responsibility
We stand for equal access to professional education in the digital field, openly share our expertise and train company employees, young professionals, as well as anyone interested in professional development.
Nexign supports initiatives that help groups in particular need of social, educational, medical and other support. In 2021, Nexign hosted two socially noteworthy events, namely Generous Tuesday and Wishing Tree.
The main mission of Generous Tuesday is to involve people in charity and show that helping is not as difficult as it seems. At Nexign, it is done in just a few clicks because our employees have access to a convenient online fairground format in the Nexign Store. Here, on the occasion of the event, you can purchase special charity goods marked with a certain sign.
The Wishing Tree is a charity event where Nexign employees can support single elderly people, support orphans or help shelters that take care of homeless animals.
In addition, Nexign has an informal Good Deeds Society founded to help people or animals in trouble or in tight situations. Thus, in May 2021, society activists collected food and sweets for lonely elderly people.
We encourage smart consumption, reduced use of plastic, recycling and proper disposal of equipment and hazardous substances. In our offices, we sort several types of waste. There are dedicated containers for paper, plastic, glass, spent cartridges and batteries.
We also believe in moving away from paper documents and converting them to electronic ones in order to digitize internal processes. In 2021, Nexign employees signed most of their applications electronically, and we prefer to partner with companies that use electronic document flow.
We implement the same approach in our solutions. We develop modern digital products that transform the telecommunications and technology businesses and help clients receive quality services, accelerating to a brighter future.
Strategic Development Priorities
Agility will go beyond management and corporate culture and become the cornerstone for innovative approaches to the transformation strategy of telecom operators. This will enable companies to transform not only the entire IT landscape, but also its individual components or processes. An agile approach will help reduce the risks associated with massive transformations. It will help solve problems as they happen, without waiting for the accumulation of a certain critical mass. This trend will equally affect the IT infrastructure and the organization of business processes. In practice, this means that more operators will adopt a modular architecture based on microservices, as this will enable them to effectively respond to new market and user requirements, as well as significantly decrease the time to launch new products and reduce costs.
Today, clients are already accustomed to the level of service and user experience that digital companies provide them with. Therefore, they expect their interaction with the operator to be just as comfortable. It is in this area that the main vying between tech corporations and telecom operators will be seen. The former are more familiar to the younger generation who actively use digital services, so the operators will be forced to look for other ways to attract a potential client. It is highly likely that for this purpose they will create new brands to monetize new digital services and 5G. This approach allows CAC to be reduced by 70%. About half of the most successful companies exercise a completely new digital offering, and about 30% choose to merge or acquire a new digital business.
While some operators are just starting to implement 5G, others are already taking advantage of this technology. Clearly, in 2022, companies will be looking to monetize the possibilities of 5G. Mobile operators with the help of their services will strive to participate in every minute of a subscriber’s life, and fixed network operators will need to find a way to successfully compete with them in these given terms. Widespread use of services related to gaming, video streaming, AR/VR, fixed wireless access (FWA) and slicing can provide up to 10–20% growth in ARPU. In addition, operators will actively develop B2B and design new concepts for their business.
To move away from the image of a “traffic pumping company” and move closer to the image of their competitors as digital providers, operators should innovate faster and more efficiently. It is also likely that telecom companies will seek independence from IT vendors and will require higher transparency from vendors. All these processes merged with the increased demand for remote work are already challenging the usual business models. This will undoubtedly leave its mark not only on the user experience, but also on the corporate culture. Companies will use more agile tools to manage employee experience in order to become more innovative and open to new technologies and solutions.
Since the creation of an ecosystem and the development of a partner network will enable operators to optimize the value chain and find new sources of income, their importance will increase markedly in the new year. To do this, operators will need to increase the agility and transparency of their infrastructure by integrating partner applications into their own IT landscape and offering clients more partner services. Operators will also use co-branding strategies more extensively to increase their own recognition owing to a partner and thereby expand their subscriber base.