Nexign Strengthens its Expertise in Digital Customer Experience
Nexign acquires a stake in STORM Technologies.
Saint Petersburg, Russia – 14 October 2020: Nexign (a part of ICS Holding LLC), a leading Business Support System (BSS) and Internet of Things (IoT) solutions provider, today announced that Nexign JSC is acquiring a 99% stake in the authorised capital of the STORM Technologies LLC from the Forpost group.
Nexign plans to strengthen its product portfolio with advanced digital customer experience management solutions. Thus, Nexign will help its customers – telco operators – to build relationships with subscribers more efficiently. Meanwhile, STORM Technologies will gain access to the global market and new customers from the telecommunications industry.
The team of STORM Technologies LLC has been developing and implementing automated digital customer experience management systems. These products provide omnichannel communications, which improve the quality of service and reduce the costs associated with user support. Currently STORM Technologies is developing two flagship products:
- Cascana platform – a software platform that enables companies to rapidly create ergonomic universal workplaces for employees in contact center, front office and customer interaction centers. The platform allows to combine the interfaces of a customer's existing systems, communication channels and security models for better customer experience.
- Cascana.Customer Engagement Center product – an advanced omnichannel platform for organising a single workplace for a contact center specialist. The platform enables robotisation of service functions, support of interaction via voice and digital communication channels, as well as automation of telemarketing processes, collection of feedback, handling claims and scenario automation of end-to-end business processes.
“Today, the introduction of omnichannel platforms for telecom operators is a guarantee of subscriber loyalty. It also means the ability to combine marketing and customer services by creating products for the needs of a specific user. I am confident that STORM Technologies' digital customer experience management solutions will be an excellent addition to Nexign's product portfolio, and our joint offer will be in demand in the global market,” says Igor Gorkov, CEO of Nexign.
According to the deal, STORM Technologies will remain an independent brand. Meanwhile, the company will receive access to Nexign’s technological platform and will be able to promote its solutions worldwide.
“I am convinced that by becoming a part of the Nexign ecosystem STORM Technologies will find new opportunities for business development, including the increase in customers from telecommunications industry and the ability to enter global markets. For 10 years, our company has been helping organisations from various industries to automate contact center business processes and improve service quality and customer loyalty by optimising costs for service and sales processes. I am confident that Nexign's technology and marketing expertise will accelerate this development,” comments Sergey Byakov, CEO of STORM Technologies.