Company appoints 30-year telecom industry veteran as Regional Director for MEA to lead expansion efforts.
Dubai, United Arab Emirates – September 26, 2018: Nexign, a leading business support system (BSS) provider for communications service providers (CSPs), today announced plans to open the company’s Middle East and Africa (MEA) headquarters in Dubai, UAE. As part of its expansion in the region, the company also appointed Ahmad Sayed as Regional Director, Middle East and Africa. These moves send a strong signal of the company’s commitment to empowering regional telecom operators to maximise revenue streams in the digital era.
As we look to execute on our ambitious growth targets, one of the company’s strategic goals for 2018-2020 is to enter the international BSS market and expand our customer base. Given the favourable fundamentals, strong government backing for adoption of technologies like 5G, blockchain and IoT and some of the digital transformation projects being currently undertaken by leading operators in Middle East and Africa, we believe that the region presents significant opportunities for Nexign.
Operating as Peter-Service for the past 26 years, Nexign has established a strong and reliable track record of executing successful BSS transformation projects―across all tiers―at a significantly lower total cost of ownership (TCO) than the market average. In fact, to date, the company has completed over 120 projects for 50 major network operators, including the likes of MegaFon, Turkcell, and Rostelecom.
To help the company establish a footprint in the region, build a strong local sales and technical team, establish strategic regional partnerships and expand the customer base, Ahmad Sayed was appointed as Regional Director, Middle East and Africa. Ahmad is a telecom industry veteran with over 30 years of management experience with the largest operators and solution providers across EMEA, including a 15-year stint with British Telecom UK where he spearheaded the development and implementation of a line of BSS products for BT and its subsidiaries across Europe.
Ahmad brings extensive industry experience and expertise to the Nexign team at such an exciting time of the company’s growth. Middle East and Africa is extremely strategic to our organisation’s continued success and I’m confident that Ahmad has the right combination of technical knowledge, regional industry relationships and management skills to lead our MEA expansion efforts.
If regional operators are to make the transition from CSPs to digital service providers (DSPs), it is imperative that they align with a BSS vendor that address key themes such as cloud, partnerships, customer experience, digital channels, self-care and new monetisation streams for 5G, blockchain and IoT. At the same time, the BSS vendor needs to be agile, adopt best practices for product development and delivery and offer a transparent, partnership-based engagement model. I firmly believe that this is Nexign’s competitive advantage, allowing us to offer a unique value proposition to telecom operators in the region. I am extremely excited about the prospect of enabling operators to overcome the challenges they face and capitalise on new opportunities presented by digital transformation, as well as growing Nexign’s market presence and leadership in Middle East and Africa.
Nexign (formerly Peter-Service), a leading software and services provider, has been delivering pragmatic, business-driven innovation and change since 1992. As CSPs become digital service providers, Nexign accelerates their transformation through engineering excellence, customised products and services and a relentless focus on their total cost of ownership and revenue stream diversification. Nexign takes pride in a partner-centric mentality with clients that is built on 26 years of gaining trust and delivering on promises and short-term value, while ensuring their investments are future-proof and support long-term growth.
Headquartered in St. Petersburg, Russia, Nexign employs more than 1,600 people in offices throughout Russia & CIS, Southeast Asia, and Middle East & Africa. The company has delivered more than 120 projects across 14 countries and had revenue of $123 million in 2017. For more information, please visit the official website. Follow the latest news from Nexign on Twitter, Facebook and LinkedIn.