Peter-Service launches its international business strategy under a new brand - Nexign

Rebranding became a necessary step in the company's business transformation.

Yesterday, on February 27, 2018, Peter-Service, the first and largest Russian developer of billing systems, announced details of its rebranding program at Mobile World Congress (MWC) in Barcelona – the largest mobile telecommunications industry exhibition. In line with the company’s new corporate strategy and target of becoming a global player offering advanced technological solutions to operators looking to address the challenges of the digital economy, Peter-Service has decided to renew its brand and corporate identity.

The “2018-2020” business strategy of Peter-Service is aimed at making the company an influential player in the global market under a new brand – Nexign. The new company’s mission is to boost the business potential of telecom service providers for the digital economy era by developing and delivering the best products in an agile, partnership-based engagement model.

For the past 25 years, the market has known us as Peter-Service. We are the leader in the Russian market and one of the global leaders in Integrated Revenue & customer management products, specializing in the development, implementation and maintenance of BSS systems. We are very proud of all we have achieved over the last 25 years and we want to maintain the best aspects of Peter-Service in the future. However, we are now entering the global market as a result-oriented innovator and it was therefore important that we start the changes from within. We have therefore redefined our brand promise, image and corporate identity and ultimately use this as a foundation for the 2018-2020 strategy.

Rebranding became a necessary step in the company's business transformation. The name Nexign embodies the ideas of an innovative approach to business so that operators take their next step towards a successful future, across the globe. The new logo and corporate identity supports the renewed brand, graphically demonstrating the image of a reliable partner and a strong player in the global telecom market who provides a sign of commitment to its clients that it will stay flexible, agile and committed to delivering value faster and better than anyone in the industry.

Nexign is a supplier that is able to adapt to the changing conditions and challenges of the market. We work so that our customers can take a new step in growing their business. We have always shown a firm commitment to engineering excellence, a culture of teamwork and cooperation, focusing on product quality, reliability and flexibility in working with our customers. These characteristics shall always be kept at the core of who we are. As a sign of the continuity of the new brand and as a sign of respect for our past, we have retained our colour – green. But we are looking ahead – into the future – and are ready for changes, so the shade of green is more fresh and energetic.

Also within the framework of MWC 2018 the company held a presentation of three innovative products that help operators to cope with the current challenges in telecommunication industry. Visitors to the exhibition were among the first to get acquainted with the company's advanced solutions:

  • Digital BSS, a cutting edge offering that delivers all elements required by global operators for the digital era, at a price and delivery speed that no competitor can match today.

  • Network Monetization: A suite that maximizes value in networks and IT investments by enabling additional monetization and optimization capabilities.

  • IoT Platform: one of the few true platforms that addresses the importance of connectivity management, as well as the monetization potential of analytics and vertical applications for any line of Business.

Our product strategy is closely related to our mission - we are focused on helping turn communication service providers into digital services providers. We are fortunate that we already have a strong BSS portfolio and our product development efforts have always been based on best practices. The market is demanding focus and transparency in TCO and clients expect agility, flexibility, customization and ultimately unlocking value faster by shorter release and deployment cycles that constantly improve regardless of market evolution. Our product strategy encompasses all those aspects and our focus is on becoming the ‘leaders in value’ on a global scale.